sabato 8 maggio 2010

Socialnomics - Social Media Revolution

Erik Qualman ha pubblicato sul suo blog il nuovo video che illustra perché i Social Network sono ormai una realtà consolidata e non una moda passeggera.
Pur essendo inevitabilmente USA-centrico, il video per molti versi è valido anche per la realtà italiana. Qui di seguito i fatti secondo me più significativi:
  • Social Media has overtaken porn as the #1 activity on the Web
  • Facebook added over 200 million users in less than a year
  • iPhone applications hit 1 billion in 9 months.
  • We don’t have a choice on whether we DO social media, the question is how well we DO it.
  • The fastest growing segment on Facebook is 55-65 year-old females
  • Generation Y and Z consider e-mail passé – some universities have stopped distributing e-mail accounts 
  • Instead they are distributing: eReaders + iPads + Tablets
  • 34% of bloggers post opinions about products & brands
  • Do you like what they are saying about your brand? You better.
  • 78% of consumers trust peer recommendations 
  • Only 14% trust advertisements
  • Only 18% of traditional TV campaigns generate a positive ROI
  • We no longer search for the news, the news finds us